A

A/B Testing
A method of comparing two versions of a marketing asset (like an email, ad, or landing page) to see which performs better. AI agents can run and analyze A/B tests automatically.

AI (Artificial Intelligence)
Technology that allows machines to mimic human intelligence. In marketing, AI is used to automate tasks, personalize content, and optimize campaigns.

AI Agent
A software program powered by AI that performs specific tasks autonomously—like writing ad copy, posting to social media, or analyzing customer data. whaaat.ai builds AI agents for marketing workflows.

API (Application Programming Interface)
A way for software tools to talk to each other. AI marketing agents often use APIs to connect with tools like HubSpot, Shopify, or Google Ads.Automation
The use of technology to complete tasks without manual input. Marketing automation can include sending emails, posting content, generating reports, and more.

B

Behavioral Targeting
Using data about user behavior (like clicks or time spent on a page) to deliver personalized marketing. AI agents can identify patterns and adjust campaigns accordingly.

Bot
Short for "robot," a bot is a program that performs automated tasks. In marketing, bots can be used for chat, customer support, or content generation.

Brand Voice
The consistent personality a brand expresses in its content. AI agents like those at whaaat.ai can be trained to mimic your brand voice.

C

Campaign Management
Planning, executing, and analyzing marketing campaigns. AI agents can handle campaign tasks end-to-end.

Chatbot
An AI-powered tool that simulates conversation with users. Great for lead generation, customer support, and FAQs.

Click-Through Rate (CTR)
The percentage of people who click on a link or ad. AI agents help increase CTR by optimizing messaging and timing.

Content Calendar
A schedule for planning content releases. AI agents can generate and manage calendars based on trends and goals.Content Generation
The process of creating blogs, posts, emails, etc. AI agents can write content at scale while maintaining quality.

Conversion Rate
The percentage of users who take a desired action—like buying, signing up, or downloading. AI agents optimize funnels to improve this rate.

D

Data-Driven Marketing
Using data to inform decisions. AI marketing agents excel at turning raw data into actionable insights.

Digital Advertising
Marketing through online platforms such as Google Ads, Meta (Facebook), TikTok, or LinkedIn. AI agents can create, optimize, and manage ad campaigns.

Dynamic Content
Content that changes based on the viewer's behavior or preferences. AI makes it possible to serve highly relevant messaging in real time.

E

Email Marketing Automation
Sending personalized emails based on user behavior. AI agents can write subject lines, segment lists, and schedule sends.

Engagement
How users interact with your content—likes, shares, comments, clicks. AI agents optimize content to boost engagement.

F

Funnel
The marketing journey from awareness to conversion. AI agents can analyze funnel performance and recommend improvements.

Forecasting
Predicting future trends or outcomes. AI helps marketers forecast ad spend, ROI, or user growth more accurately.

G

Generative AI
A type of AI that creates content—text, images, videos, etc. It’s the engine behind many marketing AI agents at whaaat.ai.

Google Ads AI
AI tools that optimize Google Ads performance—via bidding, keyword suggestions, or audience targeting.

H

Hyper-Personalization
Ultra-targeted content based on behavior, demographics, and context. AI agents enable scalable personalization.

Human-in-the-Loop (HITL)
A system where humans review or guide AI output. Marketing AI agents can be semi-automated with human oversight.

I

Inbound Marketing
Attracting customers through content, SEO, and social media. AI agents can create and distribute inbound content automatically.

Intent Data
Signals that show a user is ready to buy. AI agents can spot these patterns and trigger appropriate campaigns.

K

Keyword Research
Finding the best words and phrases for SEO and ads. AI tools can automate and speed up keyword discovery.

KPI (Key Performance Indicator)
Metrics used to measure marketing success. AI agents can track KPIs in real time and alert you to changes.

L

Landing Page
A standalone web page designed to convert visitors. AI agents can build and A/B test landing pages.

Lead Scoring
Ranking leads based on how likely they are to convert. AI agents use behavior and demographics to score leads automatically.

M

Marketing Automation Platform
Software that helps automate marketing activities. whaaat.ai’s AI agents act as a workforce within such platforms.

Multichannel Marketing
Using multiple platforms (email, ads, social, etc.) to reach your audience. AI agents can coordinate messaging across all of them.

N

Natural Language Processing (NLP)
AI's ability to understand and generate human language. NLP powers content-writing and chat features in marketing AI agents.

Nurture Sequence
A series of messages that move a lead closer to conversion. AI agents can write and schedule nurture campaigns.

O

Open Rate
The percentage of email recipients who open a message. AI can optimize subject lines and send times to boost this metric.

Optimization
Ongoing improvements to campaigns and assets. AI agents constantly test and tweak for better performance.

P

Personalization
Tailoring content or experiences to individuals. AI agents allow marketers to scale personalization without manual work.

Prompt Engineering
The process of crafting effective prompts for AI tools. It helps ensure AI agents generate accurate and brand-aligned outputs.

R

Retargeting
Serving ads to users who’ve already visited your site. AI agents can manage and optimize retargeting strategies.

ROI (Return on Investment)
A key metric for marketing effectiveness. AI agents help improve ROI by reducing costs and increasing performance.

S

Sales Funnel Automation
Automating each step of the customer journey. AI agents can guide leads from first click to final conversion.

Segmentation
Dividing your audience based on behavior or demographics. AI helps you find meaningful segments fast.

SEO (Search Engine Optimization)
Improving your site to rank higher in search engines. AI tools assist with content, metadata, and keyword strategy.

Social Media Scheduling
Planning and posting content at optimal times. AI agents can generate and schedule posts for all major platforms.

T

Target Audience
The specific group you want to reach. AI agents help define, reach, and engage these audiences more effectively.

Text Generation
Creating readable, human-like text using AI. Tools like GPT-4 enable this in content creation, emails, and ads.

U

User Journey
The path a user takes from awareness to conversion. AI agents map and optimize this journey for better performance.

Upsell
Encouraging customers to buy more expensive products or add-ons. AI can identify upsell opportunities based on behavior.

V

Voice Search Optimization
Optimizing content so it’s discoverable via voice assistants. AI agents help tailor content for natural speech patterns.

Virtual Assistant
An AI-based helper that performs marketing or administrative tasks. whaaat.ai agents act as specialized marketing assistants.

W

Workflow Automation
Linking tasks and tools to run automatically. AI agents build and execute marketing workflows from start to finish.

Website Personalization
Changing your website based on visitor data. AI agents can dynamically adapt headlines, offers, or CTAs.

Z

Zero-Click Content
Content that delivers value without needing a click (like a short LinkedIn post or snippet). AI agents can create and test this format for visibility.