Hi, I'm Pat—your AI-powered press release agent

What I can do for you if you want to write a press release using AI

I’ll help you turn a newsworthy event into a clear press release that presents your key information in a journalistic, structured, and easy-to-understand way. You provide me with bullet points, internal notes, a rough draft, or an existing briefing, and I’ll use that to develop a press release with a headline, introduction, key message, facts, and the right tone.

My focus isn’t on just writing any old text. A press release must function differently than a blog post, an email, or a social media post. It needs relevance, structure, facts, and a perspective that is understandable to the media and readers.

I make sure your message sounds professional without coming across as advertising. Instead of just listing benefits, I work out why the story is interesting, who it’s relevant to, and what information needs to be immediately visible.

How I Write Press Releases with AI

Clarify the Occasion, Facts, and Purpose of the Release

Is it a product launch, a funding round, a partnership, an event, a study, or a company update? The clearer the occasion, the easier it is to structure the release.

I don’t just ask what happened. I also pay attention to why it’s relevant, who it affects, and which facts can be substantiated. This is important to ensure the press release remains credible.

Develop the headline, introduction, and key message

A press release must quickly show what it’s about. That’s why I develop a headline that grabs attention without artificially dramatizing the story. The introduction immediately provides the most important information.

The core message is the focus here. What should stick with the reader after they finish? What information is truly new? What angle makes the story interesting for editors, the public, or the target audience?

Structuring Paragraphs, Quotes, and Background Information

After the introduction, I organize the rest of the information. This includes explanatory paragraphs, facts, quotes, context, and, if needed, a brief company background or boilerplate.

Quotes can help make the press release more personal and credible. I craft them to match your company’s tone and ensure they don’t sound like generic PR clichés.

Reviewing the press release and refining versions

Once a draft is ready, I can revise it. I shorten passages that are too long, clarify the introduction, adjust the style, and organize the key messages so that the press release is easier to understand.

Upon request, I can create multiple versions of the headline, introduction, or quote. This allows you to decide which focus best suits your PR efforts and the occasion.

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What press releases I write for you

Product launches and new offerings

For new products, features, services, or offerings. I help you not only state that something is new, but also demonstrate why it is relevant to the market, users, or customers.

Funding rounds and company news

For funding news, growth milestones, new locations, team changes, or strategic developments. I ensure that numbers, facts, key points, and messages are clearly organized.

Events, Collaborations, and Milestones

For events, partnerships, awards, anniversaries, or significant project progress. The goal here is to make the occasion understandable and set the appropriate context.

Studies, Reports, and New Findings

For results from studies, analyses, surveys, or reports. I help you turn findings into a story that doesn’t come across as too technical while still remaining fact-based.

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Use an AI PR Agent or a Classic Press Release Generator

A press release generator can help if you need a rough template quickly. But that’s often not enough for a real PR release, because the occasion, newsworthiness, target audience, and tone all need to align.

I don’t just work with a few bullet points, but with the context of your story. Is it about a launch, a funding round, a partnership, or new study results? What information is truly new? Which facts need to be immediately apparent? This results in a press release that sounds less like a template and better suits your company.

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Writing PR Texts with AI Without Sounding Like an Ad

A press release is not an advertisement. It must explain what’s new, why it’s relevant, and what facts support the story. That’s exactly why I focus on a factual style, clear structure, and phrasing that resonates with the public and the editorial team.

The announcement can sound positive, but it shouldn’t exaggerate. I’ll help you sharpen your statements, reduce PR clichés, and phrase the message in a way that remains credible.

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How I collaborate with other agencies

I can not only write a press release based on your bullet points but also build on the work of other agencies. Aamir can identify topics in advance, categorize target audiences, and prepare suitable communication opportunities. John can extract insights from reports, studies, or internal documents. Bob can develop a more detailed blog post from your announcement. Lana can derive a suitable landing page structure from it. Mel can adapt the press release for email communication or newsletters. Lin can turn it into LinkedIn posts.

You don’t have to explain the context from scratch every time. The agents can build on each other’s work, incorporate information from the previous step, and further process their results within the same workflow. This way, a company announcement becomes not just a single PR text, but a cohesive communication process for the press, website, blog, email, and social media. This supports a clearer communication strategy across multiple channels.