4 Smart ways to use brand profiles in Whaaat AI

Not all your content should sound the same. Different audiences, platforms, team members or campaigns require different tones, perspectives and messaging. That’s why we have Brand Profiles in Whaaat AI.

This feature lets you save multiple brand voices, each tailored to:

• Who you're speaking to (different audiences)
  
  
• Who's doing the speaking (founder, your brand, or your sales representative)
  
  
• What kind of content you're creating (professional article, social media post)
  
  
• Where do you speaking (LinkedIn vs Reddit vs Instagram)
  
  

You can assign these profiles to any AI agent, like Ted (X/Threads), Lin (LinkedIn), Sepp (SEO), Mel (email) and more, when messaging them, to instantly get content that sounds relevant and on-brand.

Here’s how real teams are already using it 👇

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1. 🎯 Audience Targeting

Different audiences have different needs, expectations and language. If your brand speaks to multiple groups, it’s a great opportunity to create separate Brand Profiles for each one, even if it's technically the same brand.

🧪 Real Example: Bitwala

Bitwala speaks to both:

• Hardcore Bitcoiners on X
  → Content for crypto-native people on twitter
  → More technical, fast-paced and insider-savvy
  → Voice is bold and edgy
• Traditional investors on LinkedIn
  → Content for financial/institutional crowd on LinkedIn
  → More focused on market potential, innovation, etc.
  → Voice is formal, structured and risk-aware

🧪 Real Example: Nursing Service (Pflegedienst)

Our other user, a Nursing Service (Pflegedienst), also speaks to 2 very different audiences:

• Elderly clients (the service users)
  → Messaging needs to be warm, clear and emotionally reassuring
  → Focus is on care, dignity, and human connection
  
  
• Their children (the researchers and often decision-makers)
  → Messaging must be informative, trustworthy and practical
  → Focus is on reliability, safety and professionalism
  
  

By creating two Brand Profiles, you can:

• Assign the right brand profile to the right agent (e.g. Ted for Bitcoiners, Lin for Investors)
  
  
• Keep both voices consistent across channels
  
  
• Upload different supporting materials (URLs, decks, docs) per audience
  

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2. 🧍 Multi-Persona & Team Voices

Solo founders and consultants often wear multiple hats. With Brand Profiles, you can save one for each persona or speaker:

• Personal brand voice
  
  
• Client ghostwriting voice
  
  
• A teammate’s voice (e.g. CEO vs. Product Manager)
  
  

🧪 Example: One of our Solopreneurs

• He uses a brand profile for himself
  
  
• Tip: Simply extract your LinkedIn profile as a pdf and upload it as a file for better ghostwriting
  
  

Each profile reflects a different tone and audience, but all stay consistent thanks to reusable setup.

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3. 👥 Client Voice Management (for Agencies)

If you're running content for multiple brands, Brand Profiles make it easy to store and switch between them.

For every client, agencies can:

• Upload pitch decks, URLs or blog posts
  
  
• Add custom info like USPs or things to avoid
  
  
• Assign to any agent and generate voice-aligned content instantly
  
  

🧪 Example: SEO & Marketing Agencies

Agencies create a Brand Profile per client, allowing writers and marketers to:

• Jump between brand profiles
  
  
• Keep brand tone consistent across blog, LinkedIn, email, etc.
  
  
• Eliminate repetitive briefing
  
  

4. 💡 Use-Case Specific Messaging

You can also create different profiles for specific products, services, or campaigns within the same brand.

🧪 Example: one of our Hotel clients

They use:

• One profile for wedding offers (romantic, emotional)
  
  
• One for corporate retreats (structured, value-focused)
  
  
• One for event packages (fun, community-driven)

🧪 Example: Parkhotel Dresden

Parkhotel Dresden is a multi-purpose event location and their content needs vary widely depending on the occasion:

• Corporate events → clear, formal, benefits-focused
  
  
• Ü30 Schlager parties → nostalgic, fun, casual
  
  
• Deep house & techno nights → edgy, cool, nightlife-savvy
  
  
• Balls and receptions → elegant, classic, upscale
  
  
• Children’s events → playful, safe, family-oriented
  
  
• Weddings → romantic, warm, emotionally resonant

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This way, each piece of content fits the customer’s intent, even if it's all under one roof.

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🧠 Quick Clarification:

Brand Profiles vs. Knowledge Stacks

👉 Use Brand Profiles when you need to:

• Target different audiences, personas, or tones
  
  
• Switch between team members, clients, or platform voices
  
  

👉 Use Knowledge Stacks when you want to:

• Brief agents about a short-term campaigns or promotions, or products (e.g. Black Week, Product Launch, Q1 Strategy)
  
  

Think of it like this:

• Brand Profiles = Who you’re speaking as
  
  
• Knowledge Stacks = What you’re speaking about
  
  

We’re currently improving this UX to make the distinction clearer, but using both together is what powers smart, personalized content at scale.

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🛠️ How to Set Up a Brand Profile

1. Go to Data Hub → Brand Profiles
   
   
2. Click Create New Profile
   
   
3. Add:
   
   • Brand name
     
     
   • Relevant URLs (landing pages, LinkedIn, blogs…)
     
     
   • Upload files (pitch decks, tone guides, etc.)
     
     
   • Custom info (USPs, voice preferences, audience details)
     

💡 Our system auto-generates:

• Audience Summary
  
  
• Voice Summary
  
  
• Perspective Summary
  
  

You can now assign that profile to any agent and your outputs will reflect the right tone and direction, every time.

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🚀 Ready to get more out of your content?

Set up your Brand Profiles now  and speak to every audience like you actually understand them.

👉 Create or update your Brand Profiles in Whaaat AI