Got Old Content?

You’ve already done the hard part: you wrote the article. Maybe it’s from last year, maybe older. It still has value, but it's buried in your blog or collecting dust in Notion.

Now it's time to bring it back to life.

With Whaaat AI, you can hand over any old article to your agents and let them optimize, refresh or repurpose it…instantly. Whether it needs SEO boost, updated examples, or a whole new angle, your agents handle it.

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Option 1: Optimize the article

If you want to improve the article itself, you can give it to Bob (Blog Agent) or Sepp (your SEO Article Agent). Just paste the article or upload the content and say:

• “Update this article to be more relevant for 2025.”
• “Improve this blog post’s structure and add subheadings.”
• “Optimize this post for the keyword: AI tools for startups.”

Your agent will rework the post and give you a cleaner, clearer, more optimized version without changing your tone or core message. They’ll improve readability, flow and keyword coverage (if relevant), while making sure the content feels fresh and current.

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Option 2: Repurpose it into new content

Sometimes you don’t want to rework the old article. You want to pull ideas from it and create new content. That’s where agents like Lin (LinkedIn), Tiki (TikTok), or Ted (X/Twitter) step in.

Just say:

• “Lin, generate 5 LinkedIn post ideas based on this article.”
• “Tiki, turn this article into a video script.”
• “Ted, create short tweet-style takeaways from this blog.”[paste or upload article]

Your agent reads the article, extracts key points and turns them into social-ready angles: ready to post or expand.

You can even go further and ask for:

• Quotes or stats to highlight
• Personal takes or founder stories inspired by the piece
• New headlines or titles
• Visual images

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Real example

Let’s say you have a blog post from 2022 titled:“5 Tools Every Remote Team Should Use.”

You could ask Bob:

“Update this for 2025, remove outdated tools, and make it more relevant for solo founders.”

Then go to Lin:

“Give me LinkedIn post ideas based on this updated article.”“Write a carousel outline summarizing the tools.”

And finally ask for images:

“Create an illustration style image for this content.”

What used to be a single article is now:

✅ A refreshed blog

✅ A LinkedIn post

✅ A few short posts

✅ Custom visuals

All handled in minutes, all built on something you already wrote.

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Make your old content work harder

You don’t need to start from scratch every time. Your older content still has value and your agents know how to unlock it. Whether you're updating it for search or transforming it into social posts, your agents do the thinking, editing and repurposing for you.

At Whaaat AI, we always combine the best AI tools and create smart workflows to make your daily work easier.

Got old content? Drop it into Whaaat AI and let your agents bring it back to life.

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