How small teams can run big marketing ops

If you’re a startup founder, you’ve probably asked yourself:

“How are we supposed to launch new features, post updates, write blog content and keep LinkedIn alive… all with 1 or 2 people?”

You're not alone.

For growing startups, marketing isn’t optional but building a full marketing team is expensive, slow and often unrealistic.

That’s exactly where Bitwala, a fintech startup, found themselves.

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The Challenge: Consistent content, limited time

As a fast-moving fintech company, Bitwala needed to:

• Announce product updates clearly and professionally
• Publish blog posts to educate users and improve SEO
• Stay active on social to engage their investor and user communities
• Ensure consistent tone and messaging across channels

The problem?

Their marketing team was stretched thin and behind on content.

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The Solution: A full-stack marketing team (without hiring)

Instead of hiring more people, Bitwala turned to Whaaat AI.

They started using our LinkedIn Agent (Lin) to write thought-leadership posts and company updates but quickly realized they could do much more:

✅ Write press releases in minutes

✅ Turn the same message into blog posts and newsletters

✅ Keep brand tone consistent without overthinking

✅ Collaborate across content types…all within one workspace

According to Bitwala CEO Dennis Daiber:

“Using the agents completely changed how we create content.”

With a single prompt, his team could now generate content for multiple channels, instantly…and most importantly, in their brand voice.

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What Surprised Them Most?

Not just the speed.

Dennis was surprised by how well the agents captured their tone of voice, a big concern for fintech teams, where language precision and clarity matter.

The team didn’t have to “prompt engineer” or rewrite robotic text.

The agents just got it, because the system was built that way.

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The Takeaway: You don’t need a big team to show up like one

Bitwala’s story shows what’s possible when you shift from “doing it all yourself” to working with intelligent AI agents who think like marketers.

Instead of chasing ideas, struggling with formatting, or juggling tools, their team could now:

• Move faster
• Stay consistent
• Show up professionally, everywhere

All without adding headcount.

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So, whaaat’s under the hood?

Whaaat AI gives you:

• Pre-trained agents for blog posts, LinkedIn, email, press and more
• A platform that understands your brand voice, audience and context
• Agents that collaborate behind the scenes (image generation, topic ideas, URL scraping, etc.)
• Multi-model power, as each agent uses the best LLM for the job (Claude, GPT-4, Flux, Veo, and others) depending on the task.
• Expert pre-prompting built into every agent: designed by marketers, so you never have to “teach” your AI what to do.
• Unlimited use: create as much content as you want, across all your projects, clients and brands.

You don’t need to brief 3 freelancers.

You don’t need to spend hours staring at a blank page.

You just need your agents and 1 clear ask.

At Whaaat AI, we always combine the best AI tools and create smart workflows to make your daily work easier.

Want to run a full-stack marketing engine for your startup?

Your agents are ready.

→ Try Whaaat AI now