How to turn any video into a blog post with AI

Sometimes the best starting point for your next content is sitting inside a video. Maybe it is your own video you posted. Or you are scrolling and come across a great YouTube interview, an interesting TikTok, a useful Instagram Reel or an expert covering something your audience would care about.

Either way, the question is the same:

How do you get the useful information out of that video and turn it into something you can actually work with?

You could watch it again, take notes, search for a transcript and copy everything into another tool.Or you can let AI handle that part.

With Whaaat AI, you can paste a YouTube, TikTok or Instagram video link directly into the chat. The video is transcribed, and your agents can use that transcript as source material for a blog post, social content, newsletter, research or whatever else you are working on.

Video → transcript → useful source material → new content.

And the video does not have to be yours.

‍

Can AI turn a video into a blog post?

Yes. The basic workflow looks like this:

Video → Transcript → Blog post

First, AI extracts the spoken content from the video.

Then it can organize those ideas into a proper written article with:

• A clear structure
• Headings and subheadings
• An introduction
• Key arguments
• Examples
• A conclusion
• SEO-friendly formatting

The important part is that the result should not simply be a transcript pasted into a blog.

Speaking and writing work differently.

Videos often include repetition, filler words, side comments or ideas that make sense when spoken but feel messy when written down. A good AI workflow uses the transcript as source material and restructures the information for someone who wants to read it.

‍

How to turn a video into a blog post with AI

With Whaaat AI, you can do it directly inside the chat.

1. Find the video you want to work with

It can be content you created yourself or something useful you discovered.

For example:

• A YouTube interview
• A TikTok with an interesting take
• An Instagram Reel
• A webinar, tutorial, product demo, founder interview or an industry discussion

Copy the URL.

2. Paste the video link into Whaaat AI

Drop the YouTube, TikTok or Instagram link directly into the chat.

Whaaat AI transcribes the video so your agents can understand what was said and work with it immediately. No downloading the video or copying a transcript between tools.

3. Tell your agent what you want

Once the video has been transcribed, you can use it like any other source material.

For example: Turn this video into an SEO-friendly blog post. Keep the main argument, remove repetition and organize it into clear sections.

Or: Use the ideas from this video as research for a blog post. Write it from our perspective and in our brand voice.

Or: Identify the strongest idea in this video and turn it into a detailed article.

Your agent can then turn the information into a standalone article rather than simply rewriting the transcript line by line.

4. Add context where needed

A video can give you a strong starting point, but the final blog post may need more.

You might want to add:

• Your own opinion
• Examples from your business
• Additional research
• Statistics
• Screenshots
• Links
• SEO keywords
• Frequently asked questions

Think of the transcript as the source, not necessarily the finished article.

How to turn a YouTube video into a blog post

YouTube is particularly useful because longer videos often contain several ideas that could become written content.

Think about:

• Interviews
• Podcasts
• Tutorials
• Webinars
• Conference talks
• Product demos
• Founder conversations
• Educational videos

A 30-minute interview might contain enough information for one detailed blog article or several completely different pieces.

For example, paste the YouTube URL into Whaaat AI and ask: Summarize the main arguments in this video and suggest three SEO blog posts we could create from them.

‍

How to turn a TikTok video into a blog post

TikTok videos tend to be shorter, but that does not mean the ideas inside them are small.

One TikTok might contain:

• A strong opinion
• An industry observation
• A useful tip
• A new trend
• A common mistake
• A surprising statistic
• A quick tutorial
• An interesting question

That single idea can become the foundation of a much deeper piece of content.

Imagine you find a TikTok about:

“Three reasons your LinkedIn content is not getting engagement.”

You could paste the link into Whaaat AI and ask: Explain the three points made in this TikTok and use them as a starting point for a detailed article. Add our own perspective rather than copying the original video.

The TikTok gives you the spark. Your article develops the idea.

‍

How to turn an Instagram Reel into a blog post

Instagram Reels can work the same way. Maybe you come across a Reel explaining:

“5 mistakes businesses make when using AI for content.”

Instead of saving it and forgetting about it, paste the URL into Whaaat AI.

You could ask: What are the arguments in this Reel? Turn them into a structured blog article and add practical recommendations for our audience.

Or: Use this Reel as research. What interesting content angles could we create around the topic?

‍

Use videos for research, not just repurposing

This is where video transcription becomes particularly useful for marketers. A lot of valuable information never exists as a blog post.

It lives inside:

• Interviews
• Podcasts
• Conference talks
• TikToks
• Reels
• Product launches
• Founder videos
• Tutorials
• Webinars

If your research process only looks at written content, you can miss a huge amount of useful information. With transcription, those videos become searchable and usable.

‍

Do not stop at the blog post

Once you have the transcript, you are not limited to creating one article. The same source material could become:

• A LinkedIn post
• An Instagram caption
• A Facebook post
• An X post
• A newsletter
• A blog article
• A PR article
• A carousel
• A short-form video script
• Content ideas

Different Whaaat AI agents can work with the same transcript while creating content for their individual channels.

‍

What types of videos are useful as source material?

Almost any video containing useful spoken information can work. Some formats are particularly valuable.

Interviews

Interviews often contain opinions, experiences, stories and expert insights.

You can use them to identify:

• Interesting arguments
• Quotes
• Trends
• New content topics
• Questions worth exploring

Tutorials

Tutorials already have a natural structure.

They can become:

• How-to articles
• Guides
• Checklists
• FAQs
• Educational posts

Webinars and talks

A webinar might contain useful information. Instead of letting that information disappear once the event is over, turn the transcript into content you can continue using.

Product demos

Your own product demos can become:

• Feature articles
• Product update posts
• Help content
• Sales material
• Social content

Competitor demos can also be useful for research and positioning analysis.

Podcasts and video interviews

A single podcast episode can contain several distinct conversations and ideas.

Instead of treating the whole episode as one piece of content, ask AI to identify the strongest individual topics inside it.